I’m probably what you’d call a very extroverted introvert.
I can flip the social switch when needed. I’ve been known to lead conversations, crack a few jokes and even (genuinely) enjoy myself in group settings full of strangers. But it’s a strange contradiction– while I do love meeting people and hearing their stories… I overload very quickly. After too much time “peopling”, I start to feel like a phone on 2% battery, frantically needing a charger and a quiet corner (preferably my man-cave).
So when Cheryl decreed that I should go to a series of events called “MKK Season 2” last year, I was… let’s say, cautiously skeptical.
I hadn’t been to Season 1, so I was worried I’d missed some backstory. Was there lore? Would I be dropped into Game of Thrones, Season 2-style, trying to figure out who betrayed who and why?
Also, what even is an “M-K-K”? The name was mysterious enough to sound like a K-pop band. Was this going to turn into a hidden sales pitch? One of those “sign-up-now-or-regret-it-forever” traps?
Well, I have never been so happy to be wrong.
The best way I can describe is that it is a cross between a training workshop and a support group for entrepreneurs. Every session touched on real, relevant topics for those starting– or even just thinking about starting– their entrepreneurial journey. From marketing strategies to navigating the emotional rollercoaster of doing your own thing, it’s basically therapy… but with more exposed leg hair (sorry, inside joke).
What struck me most was the people. Genuine, warm, ridiculously down-to-earth entrepreneurs who aren’t afraid to share their messy, uncomfortable “please-don’t-make-me-relive-it” failures. Not to impress, but to help others avoid the same potholes.
Yesterday, I returned to MKK Season 3 at Iconik Co-Working Space. I hadn’t seen the group since the Season 2 finale. And as expected, I got warm smiles, familiar faces and the kind of welcome usually reserved for people who bring satay and durians to potluck dinners.
The topic that day? “How to Sell Without Selling” — which, honestly, also sums up the entire MKK experience.
Because in a world that’s increasingly transactional– where people seem to be keeping score– it’s refreshing to spend time with folks who just want to help each other out.
No strings. No scorecards. Just good people, good sharing and maybe a dangerous amount of good vibes.
And maybe that’s what real “selling without selling” is. It’s not about slick pitches or closing techniques– it’s the heart sell. It’s showing up, building trust and creating genuine connections. These aren’t just event acquaintances anymore; they’re people I trust, laugh with and occasional turn to when something’s brewing (usually coffee).
The sessions don’t push products. Speakers and participants share journeys. And somehow, in doing that, the right opportunities don’t have to be chased– they just kind of… show up.