The Billion Dollar Film Franchise You’ve Never Heard Of

Cheryl asked me to put on a movie for her to watch over the weekend. This is so rare an occurrence that I briefly considered if I should buy a Sports Toto lottery.

It all started earlier this year when a movie was released– one you’ve probably never heard of. And yet, it’s within striking distance of overtaking Avengers: Infinity War as the sixth highest-grossing film in history.

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Life is a Game

Gaming is serious business. It’s now worth at least five times more than the movie and music industries combined.

I’ve loved playing computer games for as long as I can remember. It probably started in a dingy, cigarette-smoke-filled arcade on the upper floor of Federal Bowl in the early eighties. Bored out of my mind while my father and his colleagues enjoyed their bowling downstairs, I would plot my escape from those mundane evenings—one twenty-sen coin at a time—into the pixelated worlds of Pac-ManGalaga and Space Invaders.

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FOMO Friendly Fire

It was supposed to be a casual meet up but we ended up poisoning each other.

Last Sunday, three friends (me included) wandered into a digital mall in PJ, armed with credit cards and lethal doses of persuasive skills. You see, when marketing folks shop together, we don’t just encourage each other– we deploy the same psychological tactics we typically reserve for work.

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Saying “No” and getting what you want

The essence of strategy is choosing what not to do.”

I wish I could claim that nugget of wisdom as my own, but unfortunately, some Harvard Business School professor beat me to it decades ago.

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