FOMO Friendly Fire

It was supposed to be a casual meet up but we ended up poisoning each other.

Last Sunday, three friends (me included) wandered into a digital mall in PJ, armed with credit cards and lethal doses of persuasive skills. You see, when marketing folks shop together, we don’t just encourage each other– we deploy the same psychological tactics we typically reserve for work.

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Saying “No” and getting what you want

The essence of strategy is choosing what not to do.”

I wish I could claim that nugget of wisdom as my own, but unfortunately, some Harvard Business School professor beat me to it decades ago.

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That Dreaded Parent Call

Broken promises

You know the moment—your phone lights up and your heart does a quick gymnastics routine because it is an unexpected call from your parents. First thought: Please don’t let it be about health. Second thought: Oh no, please don’t let it be about technology.

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