Apple marked its 40 years of existence with a, well, nothing. For most companies, a milestone is a cause for celebration, or atleast, an opportunity to sell more items through an anniversary themed promotion. But not Apple. It chooses to celebrate this occasion by doing nothing.
Star Wars The Force Awakens
A long time ago, in a galaxy far, far away…Star Wars changed the way how movies were made, how they were marketed and how they can fuel cultural discourse. Which is why I took 3 months to pen my thoughts on Star Wars The Force Awakens so that I can be freed from its ubiquitous, suffocating and lingering hype that was cranked into full force by Disney months before the movie was released.
Politics in Malaysia
Malaysians recently have been bombarded by the airing of dirty laundry from both sides of the political divide. The constant lobbing of political bombs from both side of the aisle atypically not only failed to abate during the fasting month but actually intensified. Exposé after exposé made it to the headlines of the alternative and mainstream press and they got all tongues-a-wagging.
Star Wars: The Force Awakens Vanity Fair Cover
It has been a year since the last Star Wars day and J.J. Abram’s Star Wars reboot has produced 2 trailers and a Vanity Fair cover. So far, everything looks very good and one can sense that the filmmaker is slowly teasing us with details that will lead up to a Force frenzied December ahead of its release date this Christmas. In the meantime, we can only stare at Annie Leibovitz’s on location photos and continue to guess what awaits us in that far, far away galaxy.
Seiko 5
In 1963, barely 20 years after the surrender of the Japanese in World War II, the K. Hattori & Co., Ltd. released an iconic watch that was way ahead of its time.
The watch was the Seiko Sportsmatic 5 and it had a movement with an unbreakable mainspring. It was also shock resistant. Until then, this was unheard of outside of Swiss watches. Furthermore, the watch had a water resistant case and a day-date complication. More importantly, it had a reliable and accurate self-winding movement that withstood everyday use.
Faux Pas
The internal conflict between the professional and the ulama factions in PAS has threatened to break the party apart. While the internal struggle has been going on for a while, it wasn’t until the current Selangor Menteri Besar fiasco that it has made its way into broad national discourse- no doubt added by an ever willing mass media to showcase the “bad” side of the opposition. Will PR, as we know in its current shape and form, survive this?